Category: Articles
For a long time, registering to a website was not as easy as it is today. Even today you can find some websites that require you to register using the old fashioned way where you need to fill out a registration form. However, most websites nowadays have opted for a much faster registration method known as social login. With social login, the user can register to a website using their preferred social network provider. Some networks are bigger than others and with over 2 billion users Facebook easily takes the top spot. Social login has made lives easier for both customers and businesses. However, using Facebook social login does have a few pros and cons.
The Pros
Let’s put the disadvantages on one side for a minute and only focus on the positive aspect of using Facebook social login. One of the biggest benefits of using Facebook social login is that it is very easy. Easiness is what made social login popular in the first place and Facebook makes it even easier.
Another benefit is that Facebook social login eliminates password failure. According to stats, over 90% of users don’t bother resetting their login information if they lose their password. Instead, they choose to abandon the website. However, people don’t forget their Facebook credentials and therefore they will always be able to come back to your website.
Using the Facebook social login will give the user a sense of assurance and they will be more comfortable using our eCommerce website. People generally become cautious when an unknown website asks them for information, but seeing Facebook will calm them.
Filling out a registration form on a smartphone is not an easy ride and therefore people won’t bother doing it. What this means is that you will be using potential customers just because of a registration form. So using Facebook social login is what you need to do. Since Facebook is already logged in on your phone, registering to a website becomes a one-click process.
One of the main reasons why you need to use Facebook social login is that it is one of the most used social login option out there. Facebook has the most useful in the world and therefore more people will be comfortable using their Facebook account to login to your website. It is estimated that more than 50% of global users prefer using Facebook over other social network providers.
For an eCommerce store, cart abandonment is a huge problem. What this means is that people surf through the online store and add their favorite items to the cart. However, they opt-out of making the purchase when the website asks them to register. However, Facebook social login reduces the number of cart abandonments because registering using Facebook is quite simple.
The profile data that you get access to through Facebook social login is priceless. This is the kind of information that you can use to make sure that you give the user the best possible experience. Facebook profile information is also up to date and that is you will have the latest information regarding that particular user.
Facebook social login also offers a better opportunity for your users to share the things that they like on your website. If your users start to share the products or services that they like, then it will help generate more traffic to your website.
A wise man once sat on a high mountain. Many people over many years came to see him. They traveled from great distances and climbed the massive heights of the mountain to ask his advice and seek his wisdom. One day a website owner made the great journey, climbed the rocky inclines, and slumped down beside the wise man, huffed and puffed from their trek. “What can I do for you my obviously normally desk bound companion?” asked the wise man. “Aaah, nothin!”, replied the site owner, after catching their breath, “I just heard theirs its a fantastic view from up here thanks to the great feedback forms on my website! ” 🙂
Okay, its a pretty crummy introduction but if you look into it real deeply (and it does take some deep looking!) I guess I am trying to say that if your users can have easy to use forms on your website you’ll get all the feedback, suggestions, ideas and user interactivity you’ll ever need.
A well designed form can often make the difference between a user wanting to give you feedback and use the interactive features of your site or whether they simply turn up their nose and investigate another web site.
The top rules we like to follow are these :
– Use clear labeling of fields.
– Try and pre-empt user responses and utilize radio buttons,
pre checked check boxes and drop down lists when possible.
– Use tables (with color and alignments set) to aid the visual
layout of a form.
– Give additional descriptions, explanations, or help, on fields
that the user may question. Utilizing the status bar is
often a good means of doing this.
There are possibly other rules and ideas that other developers may use as well that are very useful. Our biggest recommendation is to visit other websites that use forms, look at their layouts, play with them (you don’t have to submit!) , and you’ll soon have the a picture of whats good and whats not!
There are lots of formatting tricks available with forms and once again the crew (well, Andrew!) at XZAKT Media has come up with an addin for FrontPage to try and aid your world of form creation. FrontFX Tools+ 2 has just been released and contains a complete box of utilities for working with forms. With over 50 (yep over 50!) premade form components all pre Javascripted and ready to insert as well as many additional tools, Tools+ 2 is the utlimate FrontPage forms companion! Click Here for more information on FrontFX Tools+ 2.