What is eCommerce?
E-commerce, which is also known as electronic commerce or internet commerce in which buyers and sellers of different goods or services used internet for different transactions of data and money, if they want to sale or purchase something.
As we know that internet spread all around the world so this type of commerce or buying and selling become popular and attracts people more as they get their job done in no time and get their need on their doorstep.
E-commerce business have many advantages over traditional business:
+ Our business will be available for 24/7 to our customers.
+ We have a huge market for customers to explore our products.
+ As business will have no boundary or region so competition is also increased with our competitor.
+ We should have the ability to segment to deal with customers since everything is managed online.
+ It makes it easier for you to communicate with your customers.
What is an eCommerce Marketplace?
These brands were in the list of first few people which really take full advantage of eCommerce Marketplace business model, as they did so and become very successful in this field so it means that there is a lot of opportunities for us to explore that model and start it.
First of all we have to create market for our sellers and buyers which are the main stakeholders of this business and we have to create a platform for them in which they do their business and for that on each sale we will get “small” commission.
For example, Amazon commission rate varies with the type of product with a maximum commission of 15% of sale price, which is added in cost of shipment.
Single-vendor Vs Multi-vendor eCommerce.
+ Single-vendor Marketplace,also known as Stand Alone Website is an eCommerce website where we have only one vendor and that vendor is sailing his different products to different customers or buyers. In this type of marketplace, we have two parties involved one is buyer or second one is seller but this model is not good as there is more chances of more collapse of business as market will not approach more customers or more people involved. In this type of marketplace product list is fully managed by the seller and it also depend on the platform in which we have our marketplace.
+ Multi-vendor Marketplace is different approach and it will be best in order to explore our commerce business as there are multiple seller/buyer involve which are selling their different products and different type of buyer will be on our marketplace according to their need and it is best for any marketplace holder as they are giving their clients best platform for business and there will be more chances of sale as there will be huge market to explore and more sale means more commission. Let I give you an example by which you will have a clear point on that:
If big brand like Apple have their products on Amazon then we are looking at a Multi-vendor scenario where they are selling its products. But if I go to Apple store or on their website where they sell their products and I will see only Apple’s products their so I am looking at Single-Vendor eCommerce model.
The best PrestaShop marketplace modules free and premium:
Are you looking for a best PrestaShop Marketplace Modules (Add-ons) Free & Premium to convert quickly your PrestaShop Store to a marketplace as Amazon, eBay, Magento, Shopify? If yes, here is your right place. Come with us, this collection is listed all best Free & Premium PrestaShop marketplace modules (Multivendor Modules) and picked by our professional experts in PrestaShop with the highest rating, high-quality with awesome features.
Here are all “ Best PrestaShop Marketplace Modules Free & Premium 2020 “ for your store:
+ Marketplace builder – Multi vendor
+ Leo theme Ap Marketplace PrestaShop Free Marketplace Module
+ Web Kul PrestaShop Advanced Marketplace
+ Know band PrestaShop Marketplace Module
+ Leo theme Ap Marketplace Pro PrestaShop Marketplace Module
1. Marketplace builder:
Marketplace Builder is the best PrestaShop marketplace module (multi vendor module) to convert your online store into a marketplace so that multiple sellers can list their products on your marketplace and in exchange you can charge a fixed percentage fee amount for each single order they get or require sellers to pay a membership fee (monthly fee, yearly fee, one-time fee, etc.)
Benefits for sellers:
Full-managed PrestaShop marketplace for sellers, seller is provided with every feature they need on their seller account to run a successful business such as:
+ Easy and quick to list products,
+ Automated order fulfillment system (manage order, shipping, auto emails, etc.)
+ Easy to manage seller fees and commission, manage invoices.
+ Easy to communicate with customer though convenient message system.
+ Seller can withdraw their balance to their bank account, PayPal, Skrill, pay for orders or convert balance into voucher codes.
+ Statistics dashboard
+ And many more useful features.
Benefits for you (admin):
+ Earn commission whenever a product is purchased successfully. You can also charge sellers for a monthly fee, quarterly fee, yearly fee or one-time fee.
+ PrestaShop Marketplace Builder gives you the ultimate control of your marketplace: You can manage sellers, seller products, seller orders, seller commission, withdrawal requests, etc.
+ Detailed statistic charts and helpful information on dashboard: provide an overview about your marketplace’s activities.
+ Easy for customization, works perfectly with any PrestaShop themes, even the custom ones!
2. Ap Marketplace – Free PrestaShop Marketplace Modules.
Ap Marketplace PrestaShop Module is one of best PrestaShop Marketplace free modules developed by dedicated Leo theme Team Developers.
With this PrestaShop Free Marketplace Module, you can create your marketplace in minutes. It helps to save a lot of money & cost for your store. Its powerful tool allows multiple sellers sell their products on the marketplace. They can upload and edit product easily and earn commission from purchased products.
3. Web kul – PrestaShop advanced marketplace:
This Marketplace PrestaShop module enables you to turn your PrestaShop Store into Marketplace quickly. With outstanding features in marketplace module, sellers & users can get amazing shopping experience.
4. Knowband Best PrestaShop Marketplace Modules
The next Free PrestaShop Module is counted in list is Knowband Prestashop Marketplace. This addons helps store owners manage vendors & their product easily.
5. Ap Marketplace PRO – PrestaShop Marketplace PRO Module:
Ap Marketplace PRO – Multivendor Marketplace PrestaShop Module is comprehensive solution for your Marketplace effectively. You can build your PrestaShop Store to marketplace, which are familiar with Amazon, Etsy, eBay… A shopping mall marketplace allows multiple sellers to sell their product easily, followed by a huge range of commission for store owners & sellers. Using this PrestaShop module, the sellers/vendors can upload/manage their various product types such as standard, Virtual & Packed Products. Customers can leave their reviews & rating for their purchase product quickly for an extreme wonderful shopping & reputed marketplace. Both sellers & store owners can gain benefits.
Above are 5 best eCommerce Marketplace builders based on my experience and also general reviews on the internet.
Now we have to come to the conclusion and select the best for eCommerce Marketplace building.
When I think of the alternative solutions for building an eCommerce marketplace and the fact that most of the solutions also include licenses costs, or even require you to get other premium extensions to add more functionality to them.
This makes me want a solution that comes with all you need to start your eCommerce Marketplace business and keep developing your business while providing all the tools and the best possible experience for your vendors and customers (buyers).
For that reason, I’ll choose the PrestaShop Marketplace Builder Multi-Vendor platform.
This module offers the vendors with a stylish, single-storefront solution to make profiles and sell products. It provides with everything you need to create a profitable eCommerce marketplace, and you will only have to pay once to gain access to it for life.
If you have a Shopify store but no Instagram account, your e-commerce store might actually be lagging behind competitors. Stores who do use the power of Instagram can get through to a larger audience and therefore increase their business. Instagram has around 800 million active users each month, this says a lot about how many people you can reach out to through this social media platform. Instagram is one of the biggest social media platforms right now, but it is not just used for posting new photos from your vacation. Instead, businesses are using it to grow their brand.
According to stats, over 70% of the businesses in the United States use Instagram. Even if you do have an Instagram account for your store, your job is just getting started. Marketing your brand on Instagram is a serious business and you are going to need a proper strategy if you want to get anywhere at all. Here you will find certain things that you need to know to create a better Instagram Shopify strategy.
Know Your Target Audience
When it comes to your Instagram Shopify strategy you need to understand who your audience is. If you want to pinpoint your target audience, you need to first look at your business from the customer’s point of view. You need to build a proper customer profile and learn more about your customers. This includes their interest, age and more.
Keep an Eye on Your Competitors
Believe it or not, but your competitors on Instagram can be a very valuable resource. This is because if you look at your competitor’s activity you can see exactly what approaches are more rewarding and which ones aren’t. You should learn how they engage with their audience and what kind of content they are actually posting.
Your Instagram profile acts as a homepage and it makes a lasting impression on your customer. This is the reason why you need to make sure that you try to make your profile as relevant as possible. When you are building a company profile, you should use the company logo as the profile picture. The Bio only allows you to use 150 characters, so make sure that you make it count.
You need to understand that Instagram is not a place to post links to your website and if you share your website link you will not leave a good impression on the user. You need to make sure that whatever you post on Instagram lets the user think that you are an authentic business who is selling the right products. It is important to gain the user’s trust if you want to succeed through Instagram.
Pick a Style
When you are posting ads on Instagram, you need to make sure that you stand out. Everyone on Instagram is positing their own ad and that is why you need to bring something different to the table. When you are creating posts for your business, you should make sure that you select when design aesthetic and style and stick to it. All of your future posts should be based on that style so that users know that this post belongs to your business.
How Frequently You Post?
You need to make sure that you find the right balance of posts on Instagram. If you start to publish too many posts you might end up annoying the user. This is not something that you want and that is why finding a balance is so important. You should also not post too little that your users forget that you even exist. You should not post more than twice a day, if you go overboard you might frustrate your user.
Social login integration
Allow your customers to login to your Shopify store using their social account, Shopify Social Login App is one of must-have feature you need to do for your website. Social login will keep your website synchronized with social networks such as Instagram, Facebook, etc.
Tag All of Your Posts
Hashtagging is very important and you need to make sure that you are creating the right hashtags. When you are creating hashtags you should be creative and come up with something fun and engaging. You should also use existing and trending hashtags to make the most of your Instagram posts.
Link Your Instagram Feed with Your Store
You should allow your users to get to your Instagram feed through your store and this is why you need to embed it. Doing this will help your company’s influence and give the impression that your store is connected to the world. Gaining more followers on Instagram is very important and by following this step you can do just that.