Facebook Social Login: Pros

For a long time, registering to a website was not as easy as it is today. Even today you can find some websites that require you to register using the old fashioned way where you need to fill out a registration form. However, most websites nowadays have opted for a much faster registration method known as social login. With social login, the user can register to a website using their preferred social network provider. Some networks are bigger than others and with over 2 billion users Facebook easily takes the top spot. Social login has made lives easier for both customers and businesses. However, using Facebook social login does have a few pros and cons.

The Pros

Let’s put the disadvantages on one side for a minute and only focus on the positive aspect of using Facebook social login. One of the biggest benefits of using Facebook social login is that it is very easy. Easiness is what made social login popular in the first place and Facebook makes it even easier.

Another benefit is that Facebook social login eliminates password failure. According to stats, over 90% of users don’t bother resetting their login information if they lose their password. Instead, they choose to abandon the website. However, people don’t forget their Facebook credentials and therefore they will always be able to come back to your website.

Using the Facebook social login will give the user a sense of assurance and they will be more comfortable using our eCommerce website. People generally become cautious when an unknown website asks them for information, but seeing Facebook will calm them.

Filling out a registration form on a smartphone is not an easy ride and therefore people won’t bother doing it. What this means is that you will be using potential customers just because of a registration form. So using Facebook social login is what you need to do. Since Facebook is already logged in on your phone, registering to a website becomes a one-click process.

One of the main reasons why you need to use Facebook social login is that it is one of the most used social login option out there. Facebook has the most useful in the world and therefore more people will be comfortable using their Facebook account to login to your website. It is estimated that more than 50% of global users prefer using Facebook over other social network providers.

For an eCommerce store, cart abandonment is a huge problem. What this means is that people surf through the online store and add their favorite items to the cart. However, they opt-out of making the purchase when the website asks them to register. However, Facebook social login reduces the number of cart abandonments because registering using Facebook is quite simple.

The profile data that you get access to through Facebook social login is priceless. This is the kind of information that you can use to make sure that you give the user the best possible experience. Facebook profile information is also up to date and that is you will have the latest information regarding that particular user.

Facebook social login also offers a better opportunity for your users to share the things that they like on your website. If your users start to share the products or services that they like, then it will help generate more traffic to your website.