Tag: E-commerce

5 reasons to Increase Sales with Live Chat Software

5 reasons to Increase Sales with Live Chat Software

There are many live chat programs that you can get on the market. Each and every program is different in some way or the other and each claims to be the best in the business. However, that is not something that matters to your customer as they just want to get the best product or services. Live chat can be converted into profitable sales if the right techniques and methods are used. You cannot just get away by adding a live chat button on your website and do nothing else. There are many things that you should do in order to make the most of live chat software.

The Best reasons

Live chats are considered to be a great sales opportunity that is why below you will find 5 of the best things about live chat software and why they are beneficial.

1.      Convenience

When you are a business owner then you need to care about the customers at all times. You should know what methods are convenient for the customers and use only those methods. Live chats fall into the same category as they provide the customers an easier way to communicate with your service. With the help of live chats, the customers are able to ask their questions directly to a representative. In this way the customers are able to get immediate answers to their problems.

High-quality live chat software programs have a lot more useful features. These include features like sound and visual alerts about new messages. Some programs even educate you about the customer’s interest through machine learning so that you are able to help the customer much easily.

2.      Immediate Solutions

The reason why most people prefer using live chat boxes to solve their problems is the fact that they provide a quick way to do things. With the help of these chat programs, people are able to ask their questions in real time and get solutions for those problems very easily. Live chat are able to save a lot of time because otherwise you would be spending that time to send emails to the website and wait for the reply.

However, with the help of live chat boxes customers able to get immediate answers to their questions which is far more convenient.

3.      Sale Opportunities

Other than being used for just answer questions for customers and consumers, live chat boxes can also be used to increase sales. Most people do not use live chat boxes up to their full potentials, however the truth is that these programs are highly useful to increase sales.

You can use PrestaShop slider to show your special products or discounts, It can make a chance to sale opportunities.

This is because if you hire a professional sales rep then they can easily use these chat boxes to increase your sales by promoting products and discounts. A good sales rep will be able to tell customers about the latest and greatest deals in real time and compel the customers to go and buy some of the best things that you have to offer.

4.      Confidence Booster

Live chat boxes can also boost the customer’s confidence in the product that they are willing to buy. If these chat boxes did not exist then the customer’s would not have a proper way to persuade themselves to buy a certain product and they might end up leaving that product. So, if you use the chat boxes properly then you can accomplish much more.

Besides, you should start a blogging. In a blog content, let’s show the best feature with some image. It is the other way tho confidence booster.

5.      Improve Overall Business

Considering the potential of live chat software, it is safe to say that these programs can easily change and improve your business. These boxes can increase sales, inform customers about the latest products and much more, all this is important to improve business.

Conclusion

These were 5 of the most important benefits of live chat programs that you should know. Each and every website should use live chat boxes if it can improve the business.

 

PrestaShop 1.6: How to Customize the Front Page Menu?

PrestaShop 1.6: How to Customize the Front Page Menu?

The advancement of technology has contributed to the development of Ecommerce websites. Companies today simply cannot afford to ignore their online presence. Ecommerce sites are a great source of convenience for customers as through these sites they can purchase their required product or service with ease from their desktop or smartphone.

To manage an Ecommerce site you need an Ecommerce solution as well. There are many such solutions that are available nowadays such as OsCommerce, Magento and PrestaShop etc. we will focus our discussion on PrestaShop in this article. We will try to learn about this software and will conclude this discourse by sharing with you guys its front page menu customization technique.

PrestaShop: A Brief Insight

1.      Introduction

PrestaShop is open source Ecommerce solution which was launched back in the year 2007. The purpose behind the development of this software was to facilitate the development of Ecommerce for small businesses at a cost which is affordable.

PrestaShop gets published under OSL. The language of this software is PHP. Today the software is utilized in around 250,000 shops of the globe. The software is available in around 60 different types of languages.

2.      History of PrestaShop

PrestaShop basically started as a student project back in the year 2005. The EPITECH IT School in Paris (France) is the one which has the privilege of introducing PrestaShop to the world. Initially PrestaShop was home to two languages i.e. French and English.

Just three months after its development, thirteen other languages were also added in the software. In the year 2007, PrestaShop SA was established by Bruno Lévêque and Igor Schlumberger. In the year 2012 the company made good progress and its employee force went from seventeen to hundred.

Today PrestaShop has more the 120 employees with offices in six different countries of the world

3.      Key Features

PrestaShop is home to more than 300 built in features. Most of these features are related to the management of payments, suppliers, manufactures and product listing. The web template system of PrestaShop allows you as a user to add new features and customize store themes.  Some major features of PrestaShop are as follows

  • A responsive theme is provided by PrestaShop via default. As a user you can develop or install your own themes. The themes can change the website display without making any alteration in the website content
  • The add-on modules have the ability to extend the built-in functionalities of the software. As a user you can directly install the software module within the administration panel.
  • Blog can be easily integrated to your Prestashop website, there are many blog modules for Prestashop available on Prestashop marketplace. It helps you enable a blog section for your e-commerce website where you can post articles about your products and services to valued customers.

4.      Advantages

There are many advantages which are associated with PrestaShop. Here we will list some of the major ones for you:

  • The customization PrestaShop is unique and the software can take care of any business requirement without any trouble
  • The customization of admin panel is very easy in PrestaShop
  • The number of themes in PrestaShop are plenty and the good part is that most of these themes are free of cost
  • PrestaShop is very fast install even if the internet speed is not optimum
  • Attractive user interface becomes a reality via PrestaShop
  • Online shopping cart can easily developed via PrestaShop

PrestaShop 1.6 and its customization

PrestaShop 1.6 is a popular version of PrestaShop. If you are someone who does not have any idea of PrestaShop 1.6 then changing its front page menu will be difficult for you. Just like other systems, the PrestaShop 1.6 also utilizes modules which are very much there in the online shop.

For customization what you need to know is your “Top Horizontal Menu module”. Knowing the Horizontal Menu will help you in customizing it as per you need.

1.      How to edit the Top Horizontal Menu module

  • First of all get yourself logged in PrestaShop 1.6 (administrator back office). On the left side you will find Modules Link, click it!
  • Next, click the search field; once clicked, search for the menu
  • You will notice the appearance of “Prestashop mega menu”. Finally click the button (configure) located on the right

2.      Get the Menu Customized

After the following the above steps things will become very easy for you. Now all you need to do is to add the elements which are available in the items pane. The elements should be added in the items pane which you have selected. Move the elements down and up so that they may match with your ordering requirements. This will alter the appearance of Main Menu on the Front Page.

Conclusion

This was just a brief highlight on how you can actually customize the Front Page Menu. If you want to learn more about the topic then consider making some more research on the internet. There must be many videos and tutorials available on the topic.